Create a listicle video featuring key concepts.Invite some guest to share an expert opinion in the form of a short interview.Shoot a talking-head video with yourself giving a summary of the blogpost.Use video quotes highlighting the message.Place an explainer video to convey additional information.Embed a YouTube video relevant to the topic.That’s a winning strategy for search, social, trust and conversion. The most effective content marketing programs will produce hybrid pages, with video on top and detailed articles below. And many people prefer watching over reading to learn about new things. This format offers blog visitors an alternative way to consume content on the page. To bring it to the next level, add videos. It’s not news that visuals make your articles more engaging. Let’s take a look at blog posts, the most well-known format of marketing content. How to make your content marketing activities more efficient?

What content to create? There are dozens of content types that you can experiment with to find your best mix. Why?įirst, because it involves the creation of your website, which is the pivot of any online business. In general, everything you do online boils down to driving the target audience to your website, as this is where people convert from leads to customers.Įverything you do online boils down to driving the target audience to your website, as this is where people convert from leads to customers.īut to generate that traffic, you need to create much more companion content that would be relevant, interesting and valuable for your audience. It is what creates a solid basis for all other online marketing activities. Content marketing activitiesĬontent marketing is huge and important. Today we’ll look at 7 fundamental marketing activities that are essential for business success online and find out how to strengthen each with the power of video.

No worries! Though marketing activities can take very peculiar forms, they all spin around some major notions that lie at the core of digital marketing. For instance, just recently, I’ve bumped into a listicle featuring over 50 types of marketing. Plus, newbies might get confused by the verity of today’s marketing tools and tactics. When business is small (and same is the marketing team), it’s challenging to keep an eye on everything at once. To get good results, they need to co-exist in harmony. Online marketing is a complex phenomenon that involves a lot of interrelated activities.

Internet marketing activities